Suit: Tropicana Juice Not “100% Natural”

A California woman has filed a lawsuit against the makers of Tropicana Orange Juice, accusing the company of falsely advertising its product as “100% pure and natural.” The lawsuit claims the orange juice is actually put through “extensive processing, adding aromas and flavors that change its ‘essential nature’ and give it a longer shelf life.” Tropicana charges premium prices for the supposedly “100% natural” juice, the suit states, but is violating consumer fraud laws.

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